Rosland Capital has joined forces with Fisher House Foundation and Canada's Valour Place to create a custom designed coin by the Royal Canadian Mint, which will directly benefit the organizations through sales of the coin. The coin will be distinguished with a custom design, featuring a unique, raised heart - technically called a privy mark, or mint mark - symbolizing what Fisher House Foundation and Valour Place provide - love and care, in the form of free accommodation for American and Canadian military and veterans’ families, while their loved ones are receiving hospital treatment. A percentage of all sale proceeds will be donated to Fisher House Foundation and Valour Place.
To formally announce the on-sale date of the coin, Rosland will debut a new commercial spot featuring William Devane. A strictly limited mintage will be produced, with Rosland donating $1 for every coin sold. The coin will be sold exclusively by Rosland Capital and each organization will receive 50 percent of the donation. The partnership will also include an additional donation of $25,000 to Fisher House Foundation.
“We're proud to have so many veterans among the Rosland family [of customers] so we're delighted to be able to support an organization that does so much to help military and veterans' families," said Marin Aleksov, chief executive officer of Rosland Capital.
As a result of Fisher House Foundation’s continuing support of veterans and service people’s families, Rosland reached out to the organization to see what they might be able to do to help. Through their correspondence with Fisher House Foundation, they were also connected to Valour Place. This partnership represents Rosland Capital’s continuing commitment to serving the veteran community, and is one of many charitable partnerships they have participated in over the last year.