Why Buy Gold? | Rosland Capital



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Help Protect Your Assets by Purchasing Gold and Other Precious Metals

Gold has stood the test of time as a reliable store of wealth, especially in unstable times. In fact, the “gold standard” was based on tangible value – arguably the same trusted value that gold, silver, platinum and palladium still have today.

Remember: A golden retirement starts with gold.

Some experts say you should guard against today’s volatile economic environment by diversifying your retirement and savings nest egg with gold and other precious metals. Here are some reasons you could consider including gold and other precious metals in your asset holdings:

  • Just in the course of the 21st century, the price of gold has risen over 500%, as of March 21, 2022, while the purchasing power of the dollar has declined by more than 30%
  • During inflation currencies can lose value, while precious metals have historically retained value.
  • Gold bullion is often seen as a potential hedge against inflation.
  • The value of precious metals is recognized across most cultures and geographies, making it essentially a borderless currency.
  • Help in potentially protecting your assets from economic crises, governments printing money, and uncertain times.
  • Precious metals are prized for their rarity and beauty today, as they have been throughout recorded history.

Rosland Capital offers the expertise to help you make smart decisions about obtaining precious metals products and about building diverse asset holdings. We will help educate you about potentially strengthening your holdings, buying coins, and obtaining other precious metal products.

The Historically Rising Price of Gold

When President Nixon moved the United States off the gold standard officially once and for all in 1971 and introduced the fiat financial system, the price for one ounce of pure gold was a mere $35.

In the half century since that time, the price of gold has risen to over $1800 per Troy ounce, as of December 2023. What other types of assets can you think of which have risen so much in the space of 50 years? While it may not retain that same torrid pace of appreciation over the next half-century, the fundamental appeal of gold prices throughout history is that they are expected to retain some value, even while other assets, economies, and nations may suffer around them. In many people’s eyes, gold is relatively stable, it’s reliable, and if you don’t already have some in your holdings, maybe you should consider it now.

Gold Price Chart

Why Buy Gold?

In uncertain economic times, one thing has remained certain: gold always retains some value. Since the first Egyptian dynasty, gold has been revered for its beauty and intrinsic value. Five thousand years later, gold is still a trusted choice for many. Gold has stood the test of time as one of the world’s most valued assets.

World Map

Emerging economic powers such as Brazil, China, Russia, South Korea, India, and Mexico, have purchased tons of gold. Why? Gold has been a time-tested way to protect and preserve a country’s wealth, and it’s no different for individual people with assets, who include gold for the very same reasons:

Road Directions

Diversification – help plan for your family’s future by managing the risk of your asset holdings, and by including gold to help counterbalance inherently unstable paper assets and currencies.


Security – potential help in protecting your assets, and be prepared when times change, and the market become volatile.

Ways to Buy Gold

Whether you’re buying to diversify, help in protecting your assets, or both, there are numerous ways in which gold is made available for purchase:

Gold Plates
Bullion bars – bullion is gold in bulk form, and regularly traded on major markets.
Two Gold Coins

Bullion coins – are struck from gold or other precious metals and are sold with a markup for coin design and known provenance. They are valued by weight, and are usually legal tender in whatever country they're minted in.

Two Copper Coins

Numismatic, or premium, coins– these coins are valued by collectability, rarity, artistry, condition, age, and limited mintage, in addition to the value of the content metal.

How to Buy Gold

Whether you’re looking to diversify your assets, make your first gold purchase, add to your collection, or you’re simply curious about learning more, Rosland Capital can:

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Educate you about the time-tested value of precious metals, and the potential benefits of having them in your holdings or collection.

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Offer high-quality customer service and helpful information and make you feel more confident about your choices.

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Introduce you to precious metal products.

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